NISSAN KICKS LAUNCH

Nissan, surprised its consumers with a very colorful car, packed with technology, and a fresh design with minimalist lines in its interiors.

This colorful personality definitely matches Puerto Ricans passions and tastes.

We believed Kicks gave Nissan the opportunity to connect with the local consumer by communicating that this is the car that matches.

A 360° campaign was put in place with videos, web banners, microsite, Facebook, Instagram posts and stories, as well as traditional media: billboards, print ads among others. Consumers connected to the campaign and the car, with sales exceeding by 100%.The viewing time was as high as 96% in the 60ss version. Impressive numbers and results making this a huge success for Nissan.